From the Author
I poured everything I knew into the first edition of One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work. Something seems to have worked: Since it was published in 2011, OSI has been translated into five other languages and is still a top seller on Amazon.
But what gives me by the most pleasure, by far, is hearing from people who have licensed their ideas simply by reading the book. They haven’t wasted their money paying for expensive patents. Sometimes they haven’t even built prototypes. They’ve exclusively relied on the ten simple steps outlined in OSI book to get it done. These strategies work!
Why a second edition then?
Things have changed a great deal in four years. The opportunity to license ideas has never been greater, because open innovation is that much more popular. This edition contains new details and an even greater level of specificity when it comes to licensing ideas. For example, it includes the new strategies my students are using to get in to potential licensees, like video sell sheets. It details how to get in by attending a trade show (cheaply).
It teaches readers how to work with freelancers to bring their ideas to life with 3-D computer graphics. It explains what the new patent rules mean for inventors, as well as how to use intellectual property strategically from a business perspective. It further lays out how to negotiate so that everyone wins. It’s never been easier to stay current, to be inspired by what other creative people are doing, and to find the right home for your idea.
— Stephen Key
Here are a few people that brought their product to market after reading One Simple Idea. Click an image to view their story.
Mark Victor Hansen
Best Selling Author and Co-Creator of “Chicken Soup For The Soul”, over 110 million copies sold.
Innovation guru. Sold Spin Brush to Procter and Gamble, Stretch Armstrong and Spin Pops to Hasbro Toys, and Quattro Titanium Trimmer Razor to Schick.
Infomercial King & Featured investor on Mark Burnett's "Shark Tank" - the hit show on ABC!
Pet Rock inventor
Millionaire Maker Loral Langemeier
CEO/Founder of Live Out Loud, international speaker and best-selling author.
Founder of Mom Invented® & author of "The Mom Inventors Handbook" and "Your Million Dollar Dream: Regain Control & Be Your Own Boss".
John S. Ferrell, Esq.
Co-Founder, Carr & Ferrell LLP, Rated by San Francisco Magazine as one of Northern California's top lawyers.
30 year veteran journalist and news anchor for ABC affiliate station NEWS10