In a previous article, I laid out the many reasons why people with product ideas should consider licensing as an avenue for bringing them to market. Primarily because speed to market is more important than ever, I believe licensing is the best route for most simple...
How to Launch a Product Without Starting a Business Part I
The path to market taught by most institutions of higher education today remains the same: Write a business plan, raise money, design marketing materials, and then fulfill — you do it all yourself. But not everyone has the money, time, experience, or even the desire...
Considering Crowdfunding? 16 Ways You Can Fight Back Against Copycats
There has never been a better time to have a product idea. Pulling the trigger is easy. You can test the market, raise funds, and build a loyal following all at the same time. I’m referring, of course, to crowdfunding. What an absolute game-changer. Thanks to the...
How to Commercialize Your Invention
You're a patent owner. You came up with an invention that is truly unique and novel. Congratulations! Obtaining patent protection requires hard work, patience, and -- of course -- money. When you discover your application has been approved, you feel fantastic. There's...
Can Even Small Companies Have an Impact on the Environment? Yup, These 2 Have.
Can small businesses improve global environment problems? Yes, and to a far greater degree than you might imagine. It's simple: Small businesses exist because passionate, hard-working individuals with a vision conjure them into existence. Remember the famous quote by...
How to Launch a Product Without Starting a Business
There has never been a better time to pursue a product idea. I really believe that. You don't have to drain your savings account or quit your day job to get a concept off the ground. You don't need co-founders, investors, or even to write a business plan. From the...
How Crowdfunding Will Make You a Better Entrepreneur
The crowdfunding campaigns you hear about are ones that wildly succeed. So and so raised millions of dollars, the headlines read. Rarely do we hear from entrepreneurs when they are actually in the heat of battle. Breathing life into an idea is always a battle of...
How to Get Press Coverage For Your Product or Service Without a PR Firm
If you take your time and do your homework, you can absolutely get media coverage for your product or service without having to hire outside help. In fact you'll probably end up doing a better job, if you dedicate yourself to it. As an entrepreneur, I firmly believe...
5 Ways to Ensure Your Product Idea Make It to Market After You’ve Signed a Licensing Agreement
Finalizing a licensing agreement is an accomplishment. By all means, go out and celebrate. You deserve it. Negotiations often derail, but you saw things through to the end. But wait! Don't think that you can walk away just yet. It's possible there are obstacles still...
Thinking About Crowdfunding? Why You Might Want to Try Licensing Your Idea Instead
Crowdfunding is all the rage right now--for good reason. In March of this year, Kickstarter surpassed $1 billion in pledges made. A 2013 report by the World Bank projected that the global crowdfunding market could surpass $96 billion a year by 2025. And let's be...