Kickstarter's mission as a crowd funding platform is to bring creative projects to life. While the business model, which offers rewards to people who back Kickstarter campaigns, has been used for many years, it's become far easier for people to learn about and support...
Use Crowdfunding to Gauge Interest in Your Idea
It seems like everyone is using crowdfunding to kick off their new business venture, be it a new coffee shop, grocery store or gadget. But there’s been significant debate about just how useful crowdfunding really is. For every successful project, there are many more...
8 Reasons New Product Startups Struggle at Big Box Stores
What inventor hasn’t dreamed of having a big box retailer sell their product? When Walmart decided to order one of my inventions years ago, I learned just how hard fulfilling the needs of a chain business can be. I wouldn’t say we were prepared, but we managed to get...
Apple Air Pods: The Risks and Rewards of Launching Too Soon
Last Wednesday, Apple unveiled its latest phone, the iPhone 7 and 7s. Notably, they’re without a headphone jack. But, you can buy Apple’s forthcoming AirPods to go with, its somewhat awkwardly named and looking $159 pair of wireless earbuds. The news wasn’t exactly...