If you want to license your idea in the direct-response television (DRTV) industry, you had better go the extra mile! This is a unique industry. The lifespan of most products is incredibly short, but there's also potential for big money, which attracts a lot of...
Happy Anniversary, Joy Mangano! Why This Entrepreneur Has Thrived for 20 Years.
The Huggable Hanger, the Miracle Mop and the Jewel Kit: In the inventing world and the shopping world, Joy Mangano is a true icon. To date, she has sold over 800 million Huggable Hangers, and that number is expected to top a billion by the end of this year, the 20th...
Is Your Product Right For ‘As Seen On TV’?
Infomercials have introduced consumers to some of the most memorable products in recent years. When products advertised late at night and into the early morning hit it big, they hit it big. Definitive figures are hard to come by, but the direct-response television...
3 Lies You Hear on ABC’s Shark Tank
There's no reality in reality television. We've all heard that before. But we keep watching, because fantasy -- particularly when it claims to be based on reality -- is highly entertaining. I'm a huge fan of ABC's Shark Tank, the Friday night hit show about...
Is Your Product Right For QVC?
Every entrepreneur who has ever lived has thought about how to get his or her product in front of the right people. We know consumers will want what we have to offer -- if only they knew about it! These days, there are so many different ways of bringing a product to...