Are you a brand? Today, social media is the best way of marketing your business, because you can directly connect with, learn from, help, and inspire your customers. You don't need a publicist--with social media, you are your own publicist. LinkedIn is the primary...
How Social Media Can Help You Separate the Good Guys From the Bad
One of the more difficult challenges first-time inventors and entrepreneurs face is determining which individuals and companies are safe to work with, and which aren't. This is true whether you choose to venture or to license. It's a major concern, and not without...
The 7 Deadly LinkedIn Sins
LinkedIn is growing by leaps and bounds. No surprise -- it’s a perfect place for people to connect and do business online. Though along with the platform’s growth, there seems like an ever-growing divide between users who see huge returns on their investment and those...
Jimmy Kimmel Struck Back at a Detractor on Social Media — Should You?
Keeping your ego in check is easier said than done. For a great example of what I mean, consider Jimmy Kimmel's actions last week, after he delivered an emotional 10-minute-long plea to strengthen gun control laws. "No American citizen needs an M-16, or ten of them,"...
Stuck Trying to Bring a One-of-a-Kind Product to Market?
Some ideas are more difficult to bring to market than others. How great the idea is has little to do with it. For example, I warn my students not to pursue innovations that are too new. Sure, the idea might be fantastic, but if the market isn't ready for it, the...
To Get the Most Out of LinkedIn Groups, Follow These Guidelines
LinkedIn groups can be a great resource for people looking to network on the career-social platform. Not only do they connect you with other like-minded people but also provide a bevy of information small-business owners and entrepreneurs can use. But are they for...
6 Strategies to Stand Out From the Clutter on Social Media
One of the more difficult aspects of bringing a product to market on your own is developing an audience. How will you get your product into the hands of consumers who will benefit from it? How will they even know it exists? For any entrepreneur, it’s a central...