Licensing is one of the least risky ways of bringing a new product to market. I was fortunate to discover its benefits early on in my career when I worked in the toy industry, which has always depended on the creativity of independent product developers. Perennially...
Sell Your Product Using a One-Sentence Benefit Statement
A lot of inventors are confused about what they're selling, which is why they'll do things like show me their patent or drawings when I ask, "What's your idea?" What an innovation does is important. So are its features. But neither implores me to careabout the...
How to Create a Winning Video to Pitch Your Product Idea
When you pitch a company on your idea, you have just a few seconds to grab its attention and pique its interest. There's no better way of doing that than with a visual aid. When I began pitching my ideas to potential licensees way back in the '80s, I had an...
The Secret to Selling Your Brand With One Sentence
You believe in the importance of your vision, but how do you get others to stop and listen to you? There will be many instances when you don’t have a lot of time to grab someone’s attention, be it a potential investor or a licensee. That’s why you need to be able to...
A Simple Tool That Will Do the Selling For You
I rely on the same, simple, inexpensive tool to help me pitch all of my ideas. I call it the one-page sell sheet. When crafted correctly, sell sheets stop people in their tracks. Early in my career, I would make a sales call, set up a meeting and travel to wherever...
How to Sell Your Concepts For New Products Using Video
If you have an idea you want to bring to life, you’ll have to convince others it has merit — quickly. In today’s world, the best way of doing that is with video. Hands-down. Video dominates our newsfeeds. It captivates our attention. Simply put, we love to watch it. I...