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Afraid to Make Cold Calls? You Need This Strategy

Afraid to Make Cold Calls? You Need This Strategy
Fall is now upon us. The weather is cooler and my favorite Holiday, Halloween, is just around the corner. So let’s talk about something really scary! Cold calls. The mere thought of making one sends shivers down some inventRight (iR) student spines. That’s understandable. Are we not essentially telling a licensee that we want them to take all the f...
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(WEBINAR) Considering Crowdfunding? How to Fight Back Against Copycats and Counterfeits

(WEBINAR) Considering Crowdfunding? How to Fight Back Against Copycats and Counterfeits
If you are considering a crowdfunding campaign, do not miss this webinar. Crowdfunding is an absolute game-changer. Thanks to the success of sites like Kickstarter and Indiegogo, the crowd can vote with its wallet now. There are enormous benefits to running a crowdfunding campaign, including less risk, no equity, exposure, ease of use, validat...
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Why do successful people have coaches?

Why do successful people have coaches?
You have talent, ambition, and great ideas. Isn't that enough? I reflected on this question last week for a long time. There is so much information available to inventors today on the topic of commercializing a product, why aren't more people successful on their own? inventRight offers the largest library of articles on licensing , over 400 free vi...
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The BIG Reason Being Bold is Hurting You

The BIG Reason Being Bold is Hurting You
“Oh no!” I said to myself, as I slapped my palm to my forehead.  As routinely happens, a student of mine had just sent me an email he had sent to a potential licensee. Typically, my students will ask me to proofread their emails before sending them. However, and as my student will now admit, he let the excitement of initial interest get the be...
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Recent Comments
Alex Langer
Great point about getting the person on the phone Ryan! thank you.
Wednesday, 22 August 2018 20:59
Jonathan R Chalmers
Thank you for the article.....I'm now up to the "getting in" stage so this is very timely advice.
Wednesday, 05 September 2018 15:35
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How Do You License Your Idea? Over 400 Free Videos Are Just Waiting For You!

How Do You License Your Idea? Over 400 Free Videos Are Just Waiting For You!
Have you taken advantage of the hundreds of videos about licensing on inventRight TV, our YouTube channel? You should! The inventRight team of Andrew Krauss, Stephen Key, David Fedewa, and Amy Jo Brogan have created over 400 videos to help you license your ideas and inventions. These videos provide all the steps you need to license your ideas to in...
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How Can You Save Thousands of Dollars and Still Protect Your Idea? Write the Best Provisional Patent Application!

How Can You Save Thousands of Dollars and Still Protect Your Idea? Write the Best Provisional Patent Application!
You've heard me say this before - a Provisional Patent Application (PPA) is the inventor's best friend. And here's why. If you have an idea/invention take a deep breath before you do anything. Everything will be fine. Don't listen to friends or family members that have never brought a product to market. Don’t be sold on fear that someone is going t...
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Master the Art of Product Licensing - At Your Own Pace and In Your Own Way!

Master the Art of Product Licensing - At Your Own Pace and In Your Own Way!
Let the worlds leading experts on product licensing teach you how to collect royalties on your product ideas! How? With inventRight’s online licensing course, iR Academy. Learn how to license your own inventions without raising capital, starting a business, or really taking any risk at all. You probably don't even need a prototype let alone an expe...
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Let’s Be Honest

Let’s Be Honest
As a veteran coach of inventRight, I have the privilege of being introduced to many new products on a weekly basis. The amount of creative talent out there is astonishing. All inventors, or product developers as we teach our students to reference themselves as, have the creative bug. Heck, if you are reading this article, you likely have more ideas...
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Garth Patchen
Ah Yes! The wisdom of a veteran inventRight coach cuts through the sugar plum dreams of product developer hopefuls. You and I ar... Read More
Monday, 16 July 2018 14:06
Wayne Augsburger
Excellent article Ryan. So true on so many levels while yet so few will take this rare excellent advice and learn from it. Even g... Read More
Friday, 27 July 2018 06:52
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Inventing is a Long-Term Play

Inventing is a Long-Term Play
I believe that people who create and invent new things do it because we have to - it's a natural desire that cannot be ignored. It's an energy, a way of looking at the world around us, and we simply have to let that energy out. I also think that most creative people are not in it for the money. We want to make the world a better place. We want to p...
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Teryl Lightbourne
Love it
Monday, 09 July 2018 11:38
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Why You Won’t Go Viral and Why That’s Okay.

Why You Won’t Go Viral and Why That’s Okay.
I am often contacted by wide-eyed inventors who want to know how my product, Woof Washer 360 (www.woofwasher360.com), went viral and what tips/strategies I could offer to get their product to do so also. First; a bit of background: Webster Dictionary defines viral as: : quickly and widely spread or popularized especially by means of social media • ...
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Dawn Scheurle
Great behind the scenes insight and advice Ryan. Thanks!
Friday, 22 June 2018 12:42
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You Don't Have To Start a Company Commercialize Your Idea!

You Don't Have To Start a Company Commercialize Your Idea!
In business schools and universities around the world, students are taught that to bring your invention or product idea to market you must start a company. I'm here to tell you they're wrong. Of course, if you want to start a company that's fine. But the simple truth is that most people don’t have the time, money, experience, or even the desire to ...
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How to invent right!

How to invent right!
Why do most inventors struggle to commercialize their inventions? Why are 97% of all patents worth less than what it cost to obtain them? In my opinion inventors have been going about this all wrong! The information they have is outdated. And, a lot of inventors get their advice from folks who don't have the experience to offer sound opinions - and...
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The Reality of Being an Inventor

The Reality of Being an Inventor
I truly love the process of creating. Seeing your product on store shelves or maybe even TV is incredibly rewarding. Watching someone use your product is magical. I love it. But, like everything else in life, it takes a lot of hard work and perseverance to succeed. Here are a few simple truths that I’ve learned in my career about creating new produ...
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How do you find your potential licensee? How do you find companies looking for your particular idea?

How do you find your potential licensee? How do you find companies looking for your particular idea?
Just the other day I was speaking to an inventRight student and he mentioned that his list of potential licensees was somewhat short. Being familiar with the industry, I asked him if a particular company was on his list and, guess what?, it wasn’t. I asked him how he developed his list. He has used one of our recommended strategies which is to visi...
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Can You Make a Living Licensing Ideas?

Can You Make a Living Licensing Ideas?
This is a frequent question asked by inventors and creative people. And, like anything else in life, to succeed at licensing requires practice, patience, and determination. I believe that most creative people come up with product ideas because that's just the way their mind works - you create instinctively - you can't really even help it - your bra...
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Are videos important to license your product idea?

Are videos important to license your product idea?
This is a great question. I've seen some videos that do a really great job of demonstrating a product's benefit. But do you need to have one? I think it all depends on the industry for which you are creating products. If you’re submitting ideas to toy companies (and submitting a lot of them which is how to be successful) then making a video for eac...
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Wayne Augsburger
Totally agree Dude! Great read.
Monday, 14 May 2018 09:09
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How To Overcome Obstacles When Licensing Your Idea

How To Overcome Obstacles When Licensing Your Idea
I wish it weren't true, but you must accept there are going to be many obstacles in your way when trying to bring your product to market through licensing. It’s going take longer than you think, working with freelancers might be frustrating, writing and filing your PPA might be outside of your skill set, making sure your sell sheet l...
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Should you show your Provisional Patent Application (PPA) to a potential licensee?

Should you show your Provisional Patent Application (PPA) to a potential licensee?
At inventRight we get asked this question all the time.  As I travel around the country and speak to inventors, it's a familiar dilemma.  You've submitted your product to a company and they have asked to see a your PPA.  Should you show it to them? The simple answer is yes if they ask. But the real question (and advice I'd like to of...
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Can I license my idea to more than one company?

Can I license my idea to more than one company?
You have a great idea, it's perfect for Walmart and many other retailers and you want to sell as many units as you can.  After all, more sales means more revenue to you.  This is the dream of most inventors. So here’s the burning question? Can I license my product to multiple companies to help generate as much revenue as possible for me a...
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How to License an Idea Without a Patent

How to License an Idea Without a Patent
Stephen Key's Forbes.com article - In Today's Market, Do Patents Even Matter? You share your idea with a friend and he or she says “You’d better get a patent on that”. You watch Shark Tank and come away thinking you need a patent to sell your product. You go to a meeting of your local inventors group and speak with several people, including patent ...
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inventRight Helps People License Their Ideas. How?

inventRight Helps People License Their Ideas.  How?
Licensing ideas is easier now than it has ever been.  Open innovation is flourishing and thousands of companies are looking for new ideas.  Technological developments like 3D printers allow you to make prototypes quickly and inexpensively.  Crowd-funding websites help you raise needed dollars.  Freelance websites offer inexpensi...
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Cold Calling - 26 tips to be successful at this important skill!

Cold Calling - 26 tips to be successful at this important skill!
Creating a new product idea is the fun part! But, to successfully license your product idea – you have to show it to some companies, probably a LOT of companies – and to do that you have to find a way to get in to the right person and present your product idea the right way. For many people this is one of the hardest steps in licensing – trying to ...
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Andrew Krauss
Dawn, I'd be happy to answer your question about NDA's. Use this link to book a phone call directly with me. I will call you ... Read More
Monday, 09 April 2018 15:16
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Roadblock ahead! How to Stay Motivated While Trying to License Your Idea

Roadblock ahead!  How to Stay Motivated While Trying to License Your Idea
One of the toughest things about being an inventor or product developer is staying motivated and keeping on track – especially in light of setbacks.  This journey is a marathon; definitely not a sprint and you are going to experience ups and downs along the way. You need to have a few tips and strategies to help you stay excited, enthusiastic ...
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Finding a Product Scout or Licensing Agent is like Finding a Leprechaun!

Finding a Product Scout or Licensing Agent is like Finding a Leprechaun!
Finding a product scout, meaning someone who will represent your product to companies and aggressively try to get you a licensing deal, is like trying to catch the pot of gold at the end of the rainbow. Bringing your idea to market through the licensing model is straightforward – and something that you can do for yourself.  I’ve done it you ca...
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Recent Comments
J Farrell
Just what I needed to read! .. I get tired and worn out, (never give up), but looking for something easier. It would be harder t... Read More
Wednesday, 21 February 2018 06:14
Andrew Krauss
LOL J, Yes, you could sell that product all day long. Many inventors just want someone to agent and sell their idea for them. T... Read More
Thursday, 22 February 2018 18:05
Aaron McGill
Just to the point! I thought that way for many years, waiting for that special someone who will take my idea/ product out there to... Read More
Friday, 23 February 2018 12:31
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Walk Before You Run! The First Step Every Inventor Should Take

Walk Before You Run!    The First Step Every Inventor Should Take
I think most people want to start their licensing journey off correctly. I see it countless times: people throw themselves headfirst into a new project, excited about the possibilities. Don’t get ahead of yourself! There is a step you should take before you rush out with your product idea and file for a patent. If you miss this first step you’re go...
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Show Me The Money! How Much Can You Make From Licensing Your Idea?

Show Me The Money!  How Much Can You Make From Licensing Your Idea?
How much money can you make from licensing your idea? Someone asked me this question recently. In fact, some folks wanted to know if I can bring inventRight students onto my videos and seminars so they can share how much money they’re making. I haven’t gotten this sort of question in a long time and I doubt that I can answer it to anybody’s satisfa...
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Recent Comments
Andrew Krauss
I'm so happy for you Jason. You followed the inventRight approach and licensed your first product! The number of years a product ... Read More
Tuesday, 13 February 2018 10:16
Andrew Krauss
Hello Faith, My recommendation would be to license this second product just like you did for your toy. That would be the best wa... Read More
Thursday, 26 April 2018 07:17
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Royalty Rates - How to get a Higher One!

Royalty Rates - How to get a Higher One!
Royalty rates are an important party of licensing – after all, it’s how you get paid! Everybody wants to know: how do I get the highest royalty rate? First let me tell you that royalty rates average about 5%. Over and over, across different industries and lots of different products, a royalty rate of 5% is standard. Once in awhile it might be 3% if...
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Don’t Kill Your Licensing Deal Before It Even Gets Signed!

Don’t Kill Your Licensing Deal Before It Even Gets Signed!
Today I want to talk about ‘killing the deal’ when you begin negotiating with a company. And no, I don’t mean this in a good way. Let me outline a scenario for you: you’ve done a lot of hard work by putting together wonderful sales material, making a list of companies and contacting them, and BOOM! One of them has showed some interest in your produ...
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Recent Comments
Kristina Van Horn
Interesting...but what ARE the unspoken rules and specifically, the right questions?
Thursday, 18 January 2018 20:43
Andrew Krauss
Kristina, Negotiating a license agreement is a dance. We help our students do that dance one or twice with the help of a negotiati... Read More
Thursday, 25 January 2018 10:43
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When Do You File a Patent? You’d Be Surprised!

When Do You File a Patent?  You’d Be Surprised!
I want to talk about when you should file a patent.  And based on my experience, I have a different approach to this than many other folks.  Trust me, I know exactly what it feels like to come up with an exciting new product idea, and Boom! That’s when fear takes over. Is someone going to steal my idea? 25 years ago, that fear hit me, and...
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18 Tips to Protect your Ideas

18 Tips to Protect your Ideas
Disclaimer: I am not an attorney and this is not legal advice. Happy New Year! Today I am going to go over 18 ways to protect your product ideas. It’s a lot of information that I think will help you both protect and license your idea successfully. I’m going to share the traditional methods of course, with the USPTO as your main resource, but I’m al...
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Recent Comments
Aaron McGill
Thanks Stephen, Great as always! Can't wait to get my copy of "How to Sell your idea with or Without a Patent". Warm Greetings fr... Read More
Wednesday, 03 January 2018 09:32
Andrew Krauss
A.McGill...... We are known for "One Simple Idea" book, but Stephen put a lot into "How to Sell your idea with or Without a Patent... Read More
Monday, 08 January 2018 13:19
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inventRight is the world's leading expert on product licensing. Cofounded by Stephen Key and Andrew Krauss in 1999, it has since helped people from more than 60 countries license their ideas for new products.

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