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Ryan Diez

Spread Your Wings and Fly!

Spread Your Wings and Fly!
"He never calls me anymore," I chuckled as I explained to inventRight co-founder, Stephen Key, about my longtime student and good friend Aaron Orozco's apparent departure from my tutelage. "He used to call and email me for advice all the time, now I'm lucky if I get a hello." Stephen and I laughed. Our relationship with inventRight student, and now...
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Courtney Laschkewitsch

What's in a Tagline?

What
There are many important things that go on a sell sheet, and many things that should not go on it. While some of those things are easy to weed out (such as long paragraphs about your product), others are a bit more difficult to decipher if you need it. Do you really need that 6th Key Benefit? What about that 4th image? How about a tagline? Let...
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Ryan Diez

From Green to Pro Demo Video Makers: Meet inventRight Students TJay and Billy

From Green to Pro Demo Video Makers: Meet inventRight Students TJay and Billy
Every entrepreneur expects obstacles along his or her journey. Expecting them and successfully overcoming them, however, are two very different things. I recently had the pleasure of coaching inventRight students and cousins, TJay Kleeberger and Billy Maroo, who know all too well what an obstacle looks like. TJay and Billy, residents of Minnesota, ...
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Ryan Diez

Risky Business

Risky Business
As a faithful follower of inventRight's content, you should now understand what exactly licensing is. As a quick reminder, and in its most basic term, licensing is the renting of an idea. As stated in Stephen Key's (inventRight's co-founder) December 2017 article (https://www.inventright.com/help/blog/what-is-licensing), "When you license your idea...
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Ryan Diez

5 Reasons Not to Submit to Big Companies Only

5 Reasons Not to Submit to Big Companies Only
If you've been reading my series of articles for inventRight's blog for any length of time, you have likely realized that I write about the struggles and triumphs my students are facing in real time. My goal has always been to provide a fresh snap shot of what people like you are currently experiencing. If you are paying very close attention and ar...
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Guest — Dawn
Really great points Ryan! Thank you for your insights!!
Tuesday, 06 August 2019 14:03
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Ryan Diez

Trust The Process

Trust The Process
Los Angeles County, California – The month of November was a stressful month for residents of Los Angeles and Ventura Counties. The beautiful coastal city of Malibu was just one of several that ravaging fires totally devastated. The “Woolsey Fire,” as it was named, burned nearly 100,000 acres, destroyed 1,500 structures, and took 3 lives. The men a...
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Stephen Key

Anyone can license an idea!

Anyone can license an idea!
I believe anyone can license an idea! Not only do I believe it, I know it! I see ideas get licensed every single week. From the wacky novelty products to ideas that can change the world! There is absolutely no reason why your creativity has to stay in your head. Companies are looking for ideas. It’s a simple as that! The traditional model of bringi...
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Ryan Diez

The BIG Reason Being Bold is Hurting You

The BIG Reason Being Bold is Hurting You
“Oh no!” I said to myself, as I slapped my palm to my forehead.  As routinely happens, a student of mine had just sent me an email he had sent to a potential licensee. Typically, my students will ask me to proofread their emails before sending them. However, and as my student will now admit, he let the excitement of initial interest get the be...
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Guest
Great point about getting the person on the phone Ryan! thank you.
Wednesday, 22 August 2018 20:59
Guest — Teryl
Great advice Coach.. Very informative post.
Friday, 24 August 2018 06:42
Jonathan R Chalmers
Thank you for the article.....I'm now up to the "getting in" stage so this is very timely advice.
Wednesday, 05 September 2018 15:35
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Stephen Key

How Do You License Your Idea? Over 400 Free Videos Are Just Waiting For You!

How Do You License Your Idea? Over 400 Free Videos Are Just Waiting For You!
Have you taken advantage of the hundreds of videos about licensing on inventRight TV, our YouTube channel? You should! The inventRight team of Andrew Krauss, Stephen Key, David Fedewa, and Amy Jo Brogan have created over 400 videos to help you license your ideas and inventions. These videos provide all the steps you need to license your ideas to in...
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Ryan Diez

Let’s Be Honest

Let’s Be Honest
As a veteran coach of inventRight, I have the privilege of being introduced to many new products on a weekly basis. The amount of creative talent out there is astonishing. All inventors, or product developers as we teach our students to reference themselves as, have the creative bug. Heck, if you are reading this article, you likely have more ideas...
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Guest
Ah Yes! The wisdom of a veteran inventRight coach cuts through the sugar plum dreams of product developer hopefuls. You and I ar... Read More
Monday, 16 July 2018 14:06
Wayne Augsburger
Excellent article Ryan. So true on so many levels while yet so few will take this rare excellent advice and learn from it. Even g... Read More
Friday, 27 July 2018 06:52
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Ryan Diez

Why You Won’t Go Viral and Why That’s Okay.

Why You Won’t Go Viral and Why That’s Okay.
I am often contacted by wide-eyed inventors who want to know how my product, Woof Washer 360 (www.woofwasher360.com), went viral and what tips/strategies I could offer to get their product to do so also. First; a bit of background: Webster Dictionary defines viral as: : quickly and widely spread or popularized especially by means of social media • ...
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Guest
Great behind the scenes insight and advice Ryan. Thanks!
Friday, 22 June 2018 12:42
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Stephen Key

You Don't Have To Start a Company Commercialize Your Idea!

You Don
In business schools and universities around the world, students are taught that to bring your invention or product idea to market you must start a company. I'm here to tell you they're wrong. Of course, if you want to start a company that's fine. But the simple truth is that most people don’t have the time, money, experience, or even the desire to ...
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Stephen Key

How to invent right!

How to invent right!
Why do most inventors struggle to commercialize their inventions? Why are 97% of all patents worth less than what it cost to obtain them? In my opinion inventors have been going about this all wrong! The information they have is outdated. And, a lot of inventors get their advice from folks who don't have the experience to offer sound opinions - and...
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Stephen Key

The Reality of Being an Inventor

The Reality of Being an Inventor
I truly love the process of creating. Seeing your product on store shelves or maybe even TV is incredibly rewarding. Watching someone use your product is magical. I love it. But, like everything else in life, it takes a lot of hard work and perseverance to succeed. Here are a few simple truths that I’ve learned in my career about creating new produ...
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Stephen Key

How do you find your potential licensee? How do you find companies looking for your particular idea?

How do you find your potential licensee? How do you find companies looking for your particular idea?
Just the other day I was speaking to an inventRight student and he mentioned that his list of potential licensees was somewhat short. Being familiar with the industry, I asked him if a particular company was on his list and, guess what?, it wasn’t. I asked him how he developed his list. He has used one of our recommended strategies which is to visi...
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Stephen Key

Are videos important to license your product idea?

Are videos important to license your product idea?
This is a great question. I've seen some videos that do a really great job of demonstrating a product's benefit. But do you need to have one? I think it all depends on the industry for which you are creating products. If you’re submitting ideas to toy companies (and submitting a lot of them which is how to be successful) then making a video for eac...
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Wayne Augsburger
Totally agree Dude! Great read.
Monday, 14 May 2018 09:09
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Stephen Key

inventRight Helps People License Their Ideas. How?

inventRight Helps People License Their Ideas. How?
Licensing ideas is easier now than it has ever been.  Open innovation is flourishing and thousands of companies are looking for new ideas.  Technological developments like 3D printers allow you to make prototypes quickly and inexpensively.  Crowd-funding websites help you raise needed dollars.  Freelance websites offer inexpensi...
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Stephen Key

Roadblock ahead! How to Stay Motivated While Trying to License Your Idea

Roadblock ahead! How to Stay Motivated While Trying to License Your Idea
One of the toughest things about being an inventor or product developer is staying motivated and keeping on track – especially in light of setbacks.  This journey is a marathon; definitely not a sprint and you are going to experience ups and downs along the way. You need to have a few tips and strategies to help you stay excited, enthusiastic ...
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Stephen Key

Finding a Product Scout or Licensing Agent is like Finding a Leprechaun!

Finding a Product Scout or Licensing Agent is like Finding a Leprechaun!
Finding a product scout, meaning someone who will represent your product to companies and aggressively try to get you a licensing deal, is like trying to catch the pot of gold at the end of the rainbow. Bringing your idea to market through the licensing model is straightforward – and something that you can do for yourself.  I’ve done it you ca...
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Guest
Just what I needed to read! .. I get tired and worn out, (never give up), but looking for something easier. It would be harder t... Read More
Wednesday, 21 February 2018 06:14
Andrew Krauss
LOL J, Yes, you could sell that product all day long. Many inventors just want someone to agent and sell their idea for them. T... Read More
Thursday, 22 February 2018 18:05
Guest
Just to the point! I thought that way for many years, waiting for that special someone who will take my idea/ product out there to... Read More
Friday, 23 February 2018 12:31
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Stephen Key

Show Me The Money! How Much Can You Make From Licensing Your Idea?

Show Me The Money! How Much Can You Make From Licensing Your Idea?
How much money can you make from licensing your idea? Someone asked me this question recently. In fact, some folks wanted to know if I can bring inventRight students onto my videos and seminars so they can share how much money they’re making. I haven’t gotten this sort of question in a long time and I doubt that I can answer it to anybody’s satisfa...
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Guest — Jason
It's true - for me it's not about the money. If it was, I would not be nearly as creative and open-minded! Inventing is a fun hob... Read More
Friday, 09 February 2018 19:35
Andrew Krauss
I'm so happy for you Jason. You followed the inventRight approach and licensed your first product! The number of years a product ... Read More
Tuesday, 13 February 2018 10:16
Guest — Faith Bouchard
I will be getting royalties from a toy I invented , right now its in development, but I have other inventions I need to put money... Read More
Wednesday, 25 April 2018 20:33
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Stephen Key

Royalty Rates - How to get a Higher One!

Royalty Rates - How to get a Higher One!
Royalty rates are an important party of licensing – after all, it’s how you get paid! Everybody wants to know: how do I get the highest royalty rate? First let me tell you that royalty rates average about 5%. Over and over, across different industries and lots of different products, a royalty rate of 5% is standard. Once in awhile it might be 3% if...
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Stephen Key

When Do You File a Patent? You’d Be Surprised!

When Do You File a Patent? You’d Be Surprised!
I want to talk about when you should file a patent.  And based on my experience, I have a different approach to this than many other folks.  Trust me, I know exactly what it feels like to come up with an exciting new product idea, and Boom! That’s when fear takes over. Is someone going to steal my idea? 25 years ago, that fear hit me, and...
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Guest — Ben
I was worried about a PPA that I filed as I found other patents that had live web sites with demonstrations. They were not the ... Read More
Thursday, 15 February 2018 11:07
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Stephen Key

18 Tips to Protect your Ideas

18 Tips to Protect your Ideas
Disclaimer: I am not an attorney and this is not legal advice. Happy New Year! Today I am going to go over 18 ways to protect your product ideas. It’s a lot of information that I think will help you both protect and license your idea successfully. I’m going to share the traditional methods of course, with the USPTO as your main resource, but I’m al...
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Guest
Thanks Stephen, Great as always! Can't wait to get my copy of "How to Sell your idea with or Without a Patent". Warm Greetings fr... Read More
Wednesday, 03 January 2018 09:32
Andrew Krauss
A.McGill...... We are known for "One Simple Idea" book, but Stephen put a lot into "How to Sell your idea with or Without a Patent... Read More
Monday, 08 January 2018 13:19
Guest — Evan
Hello inventRight Team, In both books, Stephen recommends keeping a log of every invention that is thought up by the inventor. Wh... Read More
Tuesday, 20 February 2018 14:40
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Stephen Key

Reality Check for Inventors: No One Else is Going to Do it All for You

Reality Check for Inventors: No One Else is Going to Do it All for You
Today I want to talk about that magic person or company that is going to come along and do everything for you. They are going to take your idea, they are going to license it from you, and they are going to send you checks. All you have to do is come up with a great idea. Sounds like a miracle, doesn’t it? That’s because it is! It doesn’t happen tha...
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Guest
Another Great post. Keep 'em coming!!!!
Wednesday, 03 January 2018 20:11
Andrew Krauss
Thanks for the kind words about Stephen's post. Keep inventing! Andrew Krauss : inventRight Co-Founder: 650-793-1477... Read More
Monday, 08 January 2018 13:24
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Stephen Key

4 Questions to Help You Evaluate Your Big Idea

4 Questions to Help You Evaluate Your Big Idea
Don’t Rely on any Evaluation Other than A Potential Licensee I want to talk about how to evaluate your product idea. I get this question all the time. People want to know: “Hey, do I have a good idea?” It’s something that I’ve spent a lot of time thinking about. Just the other day a bunch of really smart people showed me all the different ways to e...
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Stephen Key

The 32 Most Common Problems Inventors Face

The 32 Most Common Problems Inventors Face
Are you experiencing any of the problems listed below? Is my idea different enough?Do I need a patent on my idea?Is my PPA good enough?Will a company steal my idea?Do I need a prototype?I don’t have the technical background, what should I do?Do I need a website?Do I need to start a business such as an LLC?Should companies sign my NDA?Is it safe to ...
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About Us

inventRight is the world's leading expert on product licensing. Cofounded by Stephen Key and Andrew Krauss in 1999, it has since helped people from more than 60 countries license their ideas for new products.

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