You have talent, ambition, and great ideas. Isn't that enough?
I reflected on this question last week for a long time. There is so much information available to inventors today on the topic of commercializing a product, why aren't more people successful on their own? inventRight offers the largest library of articles on licensing, over 400 free videos on YouTube, as well as a free e-book. You can check out a copy of my best selling book, One Simple Idea, from your local library. There are lots of other sources for free information as well.
And then it hit me. Michael Phelps, arguably the best swimmer in the world, has a coach. Lebron James has a coach - hey for all I know he has more than one (team coach, strength coach, nutrition coach). Warren Buffet has a "coach" for his competitive bridge game as well as his investment research. Weight Watchers is built on the idea of coaching. Most people who commit to the idea of fitness hire a coach or personal trainer.
It's pretty simple, people with goals who really want to succeed hire coaches to help them.
Each and every day I see people struggling to get their inventions commercialized. I talk to them about all the information at their fingertips. But the straightforward talk is this: It takes more than just information.
Our coaches at inventRight motivate people to get in the game. Every step of the way, from creating great marketing material to practicing what to say to a company, our students receive advice and coaching. That's such an important form of support for anyone who has a goal. We hire coaches who are also inventors themselves so they understand not only the ten step inventRight process, but they know the emotional journey as well.
Our coaches have all encountered roadblocks and disappointments themselves so they are able to teach people how to get around them and stay motivated. Company not responding to your email? Our coaches have strategies to change the verbiage, contact different people, and get in to that company a different way. Not sure how to design a great sell sheet or produce a product video? Our coaches are there to provide input, tips and strategies, and review your materials to make sure they are on point. Not sure what to say to the company when they respond? Our coaches have seen and heard hundreds of company responses and will help you navigate your conversations and correspondence.
Our coaches are behind the scenes advising you and supporting you every step of the way. They will help you lay out a game plan and a timetable to get you where you want to be. Our coaching program, Boot Camp, will have your product idea in front of a company within 45 days of enrollment!
How do I know that coaching inventors really works? Because at inventRight we see a licensing deal for one of our students about once a week. People using coaches are getting licensing deals.
Trust me on this. You need a coach. I travel across the world talking to people about licensing their ideas - I meet people who are at all different steps of the game - and they all agree that things arise in this journey that they don't know how to handle. A coach will help you!
Find a coach - whether it's us here at inventRight or someone else. Get in the game with some great support.