Now the work begins. I know it has taken a long time for you to get the licensing deal, but now you need to help your licensee sell product. It’s not hard to do.
Being in front of the media can help you sell more product. It takes a little bit of practice, but even the shyest of inventors can do it.
1. Always start with your local media.
You are now newsworthy. Find the right editor that writes about community events. Make sure to make a personal relationship. They are always looking for human interest stories.
2. Local TV Stations
Make sure to start sharing your story on local TV stations first. Practice makes perfect and eventually you will be ready for the bright lights of national TV. Build relationships and they will keep inventing you back with each new product you invent.
3. National TV
Being on national TV is always extremely nerve-racking, but with the right amount of practice, you can do it!
4. Reaching out to producers
I was able to get one of my licensed products on a national TV show called “The Doctors.” It was huge for my licensee. After this, I became an important part of my licensee’s team.
5. New product launches
Editors are always looking for new stories. Make sure to reach out to trade associations related to your product’s category.
5. Entering competitions
Look for competitions to submit your new products to.
Media outlets are always looking for new stories. You just have to find the right people that write about human interest stories or new products. It takes a little bit of time, but it’s easy to do.
Make it short and make it concise. Always smile, be energetic, and enthusiastic. Immediate exposure can help your licensee sell more product, but make sure your product is on the store shelf before you start. Practice makes perfect.
As an inventor, it’s so fulfilling to see your product in the news.
Are you camera ready?
Do you have relationships with your local media outlets?
Do you have your pitch down?
If you need help to get your product in the news, we are here.
Stephen Key
– inventRight Cofounder
