Joey’s wife could never get her fingers into her wallet to remove her credit cards, which inspired him to come up with a simple solution to help with this problem. When he started to research how to commercialize an idea, he found a Facebook group that mentioned an inventor named Stephen Key. He read Stephen’s book “One Simple Idea” and began watching inventRightTV videos on YouTube, and soon after that he signed up for the inventRight coaching program. He followed the inventRight 10-step process and got interest from two companies, but eventually they passed on the product. Instead of giving up, Joey used LinkedIn to find more inventor-friendly companies and continued to reach out. He found another company that liked his idea and he signed his first licensing deal. His product Charmbits are now selling on Amazon!