Upcoming Webinar

Selling Your Ideas in One Sentence

Thursday, June 9th — 4pm Pacific / 7pm Eastern

Stephen Key, Andrew Krauss & inventRight Head Coach Terry O’Mara

You believe in the importance of your vision, but how do you get others to stop and listen to you? You need a value proposition that creates instant interest.

Inventors, the reality is that you will never have a lot of time to grab someone’s attention, be it a potential investor or a licensee.

That’s why you need to be able to summarize the benefit of your idea in a single, powerful sentence — a sentence that is so direct and compelling, it stops whomever reads or hears it and makes them think, “I want to know more about that.”

inventRight cofounders Stephen Key and Andrew Krauss, plus head coach Terry O’Mara, will explain the difference between product features and product benefits, why one-sentence benefit statements are so powerful, plus offer tips and tricks for creating yours!

Sign up here to join us!