Category Archive

Branding

4 articles in this category.

Branding

Can A Creative And Lovable Character Or Product Mascot Elevate Your Sales And Help Build Your Brand?

Steve VondranJanuary 12, 20240 comments

This blog is written by Steve Vondran, Esq. California/Arizona intellectual property lawyer. This is general legal information only and not legal advice. For more information, visit our website at VondranLegal.com . Introduction Product developers are always on the lookout for creative ways to market their products and attract customers, and...

Branding

Essential Steps For Building A Cohesive Brand Identity

Courtesy of AdobeNovember 6, 20230 comments

A successful business needs a cohesive brand identity, one that will resonate with customers and make them feel connected to your products and services.

Marketing

What's In A Tagline?

Courtney LaschkewitschOctober 27, 20230 comments

There are many important things that go on a sell sheet, and many things that should not go on it. While some of those things are easy to weed out (such as long paragraphs about your product), others are a bit more difficult to decipher if you need it. Do...

Branding

5 Branding Building Blocks For Inventors

Leo YorkMay 23, 20230 comments

So, you’ve made something new and can’t wait to turn it into a licensing deal or a business…that’s exciting! But now that you’ve made something new, the next big challenge is getting it out there and convincing folks (whether customers or licensees) to take an interest in it. Enter Branding...