Category Archive

Marketing

11 articles in this category.

Marketing

How To Succeed In Writing For Online Magazines

Stephen KeyApril 9, 20240 comments

How I transitioned from writing for platforms like allbusiness , entrepreneur.com , Inc.com to landing a spot on Forbes . I've been writing online for more than 10 years, and the advantages of writing for online magazines have been truly amazing. The Benefits Of Writing For Online Magazines Being part...

Branding

Can A Creative And Lovable Character Or Product Mascot Elevate Your Sales And Help Build Your Brand?

Steve VondranJanuary 12, 20240 comments

This blog is written by Steve Vondran, Esq. California/Arizona intellectual property lawyer. This is general legal information only and not legal advice. For more information, visit our website at VondranLegal.com . Introduction Product developers are always on the lookout for creative ways to market their products and attract customers, and...

Marketing

The Benefit Of Writing For Other Platforms

Stephen KeyJanuary 10, 20240 comments

Discover the profound Benefit of writing for other platforms in this insightful journey. Explore the endless opportunities and lasting impact.

Marketing

The Adventure of Gathering Testimonials

Stephen KeyJanuary 8, 20240 comments

Back when I was working closely with the folks at McGraw-Hill , they expressed a keen interest in gathering testimonials from well-known inventors for my upcoming book. I was genuinely thrilled about this opportunity. They requested that I compile a list of respected individuals in the industry who could offer...

Social Media, Marketing

Marketing Your Product Or Service On Social Media

Stephen KeyNovember 15, 20230 comments

Learn from Stephen's experience in effectively marketing your product on social media. Discover the power of customer-centric strategies.

Branding

Essential Steps For Building A Cohesive Brand Identity

Courtesy of AdobeNovember 6, 20230 comments

A successful business needs a cohesive brand identity, one that will resonate with customers and make them feel connected to your products and services.

Marketing

What's In A Tagline?

Courtney LaschkewitschOctober 27, 20230 comments

There are many important things that go on a sell sheet, and many things that should not go on it. While some of those things are easy to weed out (such as long paragraphs about your product), others are a bit more difficult to decipher if you need it. Do...

Books

How to Sell Books: My Experience And Strategies

Stephen KeySeptember 14, 20230 comments

Learn the art of how to sell books effectively. Discover strategies that ensure reader satisfaction and boost book sales. Expert insights shared.

Marketing

Unleashing The Potential Of LinkedIn Connections

Stephen KeyAugust 2, 20230 comments

With about 930 million members on LinkedIn, it presents an incredible opportunity for inventors to connect with potential licensees. These potential licensees are actively on the lookout for fresh and innovative ideas.