Contributor
Leo is a copywriter in Kentucky who popularized the use of Evolutionary Behavior regarding marketing content. When he isn't writing commercial scripts and other forms of copy, he's helping mentor aspiring inventors with Inventors Network KY, a 501(c)(3) nonprofit that provides seminars and workshops to the public.
We’re nearly a quarter through the 21 st century, and most of you are reading this on a website. That website will be one of many you’ve already seen today. You’ve been looking at menus online of a restaurant near you. You’ve bought something from an online catalog, maybe you...
So, you’ve made something new and can’t wait to turn it into a licensing deal or a business…that’s exciting! But now that you’ve made something new, the next big challenge is getting it out there and convincing folks (whether customers or licensees) to take an interest in it. Enter Branding...
Learn which platforms are best for which kinds of consumers.
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