One Simple Idea OLD
One Simple Idea
I poured everything I knew into the first edition of One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work. Something seems to have worked: Since it was published in 2011, OSI has been translated into five other languages and is still a top seller on Amazon.
But what gives me by the most pleasure, by far, is hearing from people who have licensed their ideas simply by reading the book. They haven’t wasted their money paying for expensive patents. Sometimes they haven’t even built prototypes. They’ve exclusively relied on the ten simple steps outlined in OSI book to get it done. These strategies work!
Why a second edition then?
Things have changed a great deal in four years. The opportunity to license ideas has never been greater, because open innovation is that much more popular. This edition contains new details and an even greater level of specificity when it comes to licensing ideas. For example, it includes the new strategies my students are using to get in to potential licensees, like video sell sheets. It details how to get in by attending a trade show (cheaply). It teaches readers how to work with freelancers to bring their ideas to life with 3-D computer graphics. It explains what the new patent rules mean for inventors, as well as how to use intellectual property strategically from a business perspective. It further lays out how to negotiate so that everyone wins. It’s never been easier to stay current, to be inspired by what other creative people are doing, and to find the right home for your idea.
— Stephen KeyAvailable at Amazon.com or your local book seller.Here are a few people that brought their product to market after reading One Simple Idea. Click an image to view their story.What Others Are Saying About One Simple Idea!"Ever heard of Teddy Ruxpin or Lazer Tag? Both have Stephen Key's mark on them. He is the Yoda of "renting" ideas for serious passive income. From how-to to war stories, this is a great book."Tim Ferriss, author of the bestsellers, The 4-Hour Work Week, 4-Hour Body & The 4-Hour Chef“My friend, Mr. Key’s brilliance, wisdom and insight will make you rich. Buy this book!”“Stephen knows how to make money from simple ideas and his book is a terrific guide for anyone who wants to be a successful entrepreneur.""Tired of working for corporate America? Tired of living paycheck to paycheck? "One Simple Idea" can teach you how to add a few zeros to your income. Buy this book and live your dreams now!”“Since the successful marketing of the Pet Rock in 1975 I have talked with thousands of hopeful inventors who seek help in getting their ideas to market. Stephen Key has written a book which is overflowing with the all-important information that inventors need; a step-by-step guide through all that goes into a successful product introduction. It’s a book I wish I would have had available to me. It’s a book that would have saved me a lot of time and money.”Get off the couch and turn your ideas into millions. Stephen’s book "One Simple Idea" will show you how.”“If you are ready to change your life…buy this book! Stephen Key turns conventional inventing “wisdom” on its head and clearly outlines how anyone can earn a meaningful income with "One Simple Idea".”"Stephen Key has a rock-your-world passion for going large with even the most simple idea. Buy this book, grab you hardhat, and hang on."I've had the great pleasure of working with Stephen Key through several television appearances, and he is an incredibly positive and powerful force. If you are looking for the inspiration, confidence and know-how to transform your one simple idea into moneymaking reality look no further than Stephen Key. He has the right stuff to successfully launch you into the marketplace. What are you waiting for!”Here are a few readers that have benefited greatly from One Simple Idea.
I poured everything I knew into the first edition of One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work. Something seems to have worked: Since it was published in 2011, OSI has been translated into five other languages and is still a top seller on Amazon.
But what gives me by the most pleasure, by far, is hearing from people who have licensed their ideas simply by reading the book. They haven’t wasted their money paying for expensive patents. Sometimes they haven’t even built prototypes. They’ve exclusively relied on the ten simple steps outlined in OSI book to get it done. These strategies work!
Why a second edition then?
Things have changed a great deal in four years. The opportunity to license ideas has never been greater, because open innovation is that much more popular. This edition contains new details and an even greater level of specificity when it comes to licensing ideas. For example, it includes the new strategies my students are using to get in to potential licensees, like video sell sheets. It details how to get in by attending a trade show (cheaply). It teaches readers how to work with freelancers to bring their ideas to life with 3-D computer graphics. It explains what the new patent rules mean for inventors, as well as how to use intellectual property strategically from a business perspective. It further lays out how to negotiate so that everyone wins. It’s never been easier to stay current, to be inspired by what other creative people are doing, and to find the right home for your idea.
— Stephen KeyAvailable at Amazon.com or your local book seller.Here are a few people that brought their product to market after reading One Simple Idea. Click an image to view their story.What Others Are Saying About One Simple Idea!"Ever heard of Teddy Ruxpin or Lazer Tag? Both have Stephen Key's mark on them. He is the Yoda of "renting" ideas for serious passive income. From how-to to war stories, this is a great book."Tim Ferriss, author of the bestsellers, The 4-Hour Work Week, 4-Hour Body & The 4-Hour Chef“My friend, Mr. Key’s brilliance, wisdom and insight will make you rich. Buy this book!”“Stephen knows how to make money from simple ideas and his book is a terrific guide for anyone who wants to be a successful entrepreneur.""Tired of working for corporate America? Tired of living paycheck to paycheck? "One Simple Idea" can teach you how to add a few zeros to your income. Buy this book and live your dreams now!”“Since the successful marketing of the Pet Rock in 1975 I have talked with thousands of hopeful inventors who seek help in getting their ideas to market. Stephen Key has written a book which is overflowing with the all-important information that inventors need; a step-by-step guide through all that goes into a successful product introduction. It’s a book I wish I would have had available to me. It’s a book that would have saved me a lot of time and money.”Get off the couch and turn your ideas into millions. Stephen’s book "One Simple Idea" will show you how.”“If you are ready to change your life…buy this book! Stephen Key turns conventional inventing “wisdom” on its head and clearly outlines how anyone can earn a meaningful income with "One Simple Idea".”"Stephen Key has a rock-your-world passion for going large with even the most simple idea. Buy this book, grab you hardhat, and hang on."I've had the great pleasure of working with Stephen Key through several television appearances, and he is an incredibly positive and powerful force. If you are looking for the inspiration, confidence and know-how to transform your one simple idea into moneymaking reality look no further than Stephen Key. He has the right stuff to successfully launch you into the marketplace. What are you waiting for!”Here are a few readers that have benefited greatly from One Simple Idea.