Licensed his product with inventRight guidance
How One Simple Idea principles helped Jeff license his ball-launching dog toy
Independent inventor Jeff B. applied the principles in Stephen Key’s book, One Simple Idea, to bring the Hyper Pet K-9 Kannon — a ball-launching fetch toy — across the finish line. By focusing on clear benefits and professional outreach, he secured a licensing agreement and saw his concept reach pet owners through an established brand.
“I used the principals in Stephen’s book One Simple Idea to license my product, the Hyper Pet K9 Canon.”
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