Innovate This!

How To Protect Your Product Idea: The Best Ways

by | Sep 20, 2023 | 0 comments

Protect Your Product Idea

Protecting your unique ideas from imitations, copycats, and infringers has become a real challenge today. While patents have their place, they might not always be the optimal solution in today’s dynamic intellectual property landscape. So, I’m here to share some practical business advice on how to protect your product idea in this exciting yet complex environment for entrepreneurs and inventors.

Licensing for Protection

The most effective way to safeguard your product idea is by entering into a licensing agreement with an established company that thrives on “open innovation” and eagerly collaborates with innovators like you. Partner with a business that recognizes the need for fresh ideas to stay competitive, a company that not only accelerates your product’s journey to market but also aids in its protection.

Speed is of the essence nowadays. The quickest route to securing valuable shelf space is often through licensing to a company that’s already up and running. Find a company that already has established retail relationships, robust distribution channels, and can launch your product quickly.

If your product does well, there’s a good chance that similar items or even exact copies will show up on the market. It’s something that happens frequently nowadays. Attempting to stop every copycat can be costly and time-consuming, it’s also really hard, even for huge companies. Even Apple, which is one of the biggest companies globally, faces challenges in stopping copycats.

So for us, it’s quite unlikely that we rely on the usual methods. We need to think differently about how to protect our ideas.

How to Protect Your Product Idea: My Best Ways

Here are my tried-and-tested strategies that can help you secure your inventions in this dynamic business landscape:

1.   Invent Something New That Addresses a Genuine Need

Create a product that genuinely addresses a widespread problem. This ensures that your invention is not only new but also fulfills a substantial demand, making it more attractive for licensing.

2.   File a Provisional Patent Application

Take your time and submit a provisional patent application. This special document should not just explain the issue and your solution, but also talk about how the product is made and consider different versions of it. This information is something only you, the creator, can put together.

Doing this will make it seem like you own the idea. It also allows you or your licensee to file a non-provisional patent application within a year if necessary.

3.   License It to a Company

The safest way to safeguard your invention is by licensing it with a company that’s hungry for fresh ideas. Look for businesses that love new ideas and are eager to collaborate with you.

Choose a company known for making amazing products and with a strong history of success. Make sure they have a wide reach and lots of loyal customers. This way, your idea will have a strong shield around it.

4.   Optimize Manufacturing Efficiency

Cost-effectiveness is paramount. Design your product for optimal affordability, giving you a significant edge in the market. If your design is both cost-effective and hard to replicate, that’s even better. It means others can’t easily copy what you’ve made.

5.   Establish Originality

It’s vital to gather a group of devoted customers who love your product. Ensure everyone recognizes you as the innovator behind the product idea. Nowadays, the real battle isn’t just in a courtroom, but in the court of public opinion.

6.   Continuous Innovation

Continuously make your product better. Stay ahead of the curve by understanding what consumers want and making necessary improvements.

Also, team up with an established company. Help them by creating products that their customers are eager for. Don’t stop innovating. Be the pioneer and gather a loyal group of supporters around your ideas. This not only shields your creation but sets the stage for a fruitful partnership.

Final Words

Once you’ve licensed your idea, your partner will have the authority to ask retailers to take down any imitations. They also likely have a team of legal experts who can assist in handling various challenges. Remember, it’s crucial to choose a partner equipped with the resources to safeguard your concept.

Thus, make sure you find a partner who can provide the necessary tools to protect your valuable idea.


  • Stephen Key

    Stephen Key is an award-winning inventor, renowned intellectual property strategist, lifelong entrepreneur, author, speaker, and columnist.
    Stephen has over 20 patents in his name and the d...