inventRight Blog

How I Started Writing For Forbes

How I Started Writing For Forbes

People ask me all the time how I started writing for online magazines.  I’ve had articles published on Forbes, Inc., Entrepreneur, and many others over the years. We’ve actually written over 1,000 articles, and yes, that’s over 1 million words!...

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How Do You Win At Product Licensing?

How Do You Win At Product Licensing?

Simple: You don’t give up, and you keep submitting ideas. When I was in the toy industry, I submitted a lot of toy ideas. I got rejected by some of the biggest and best companies. Including Playskool, Mattel, Fisher-Price, Hasbro, and Walt Disney, to name a few! When...

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How I Cut A Licensing Deal With Taylor Swift

How I Cut A Licensing Deal With Taylor Swift

I remember it like it was yesterday. At noon, I left for lunch. James, my office manager, stayed in the office to answer the phone. When I came back from lunch, James said, “Guess who just called!” “Who?” “Scott Swift,” he said.  “Who is Scott Swift?” I...

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Promoting a New Product? Start Locally!

Promoting a New Product? Start Locally!

Do you have a new product on the market? That’s news worth celebrating! When it’s time to tell the media about your invention, I recommend starting locally. The local news stations will be interested in your story, and it’s a great opportunity to practice being on...

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How My Company Hot Picks Landed Walmart!

How My Company Hot Picks Landed Walmart!

Last week, I told you about how my guitar pick company, Hot Picks, expanded beyond our own ideas and became Alchemy, Disney, and Taylor Swift licensees.  Would the music industry love our new direction as much as consumers did? Yes. With our new picks, we were a...

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How I Became a Disney Licensee

How I Became a Disney Licensee

Selling guitar picks to fans of heavy metal was going well. Eventually, though, I started running out of ideas for Hot Picks. It was time to expand our audience.  Why not license a well-known brand, I thought. What did I know about brand licensing? Not much! I...

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How I Used Myspace to Grow Hot Picks

How I Used Myspace to Grow Hot Picks

We started selling Hot Picks in local music stores across the Central Valley and the Bay Area. The process was extremely slow-going, because there were only a couple of large chain retailers. Meaning, we had to call independent music stores one by one. Most of those...

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