by Stephen Key | Sep 25, 2020 | Marketing
Post Views: 417 Marketing products and services today seems like it should be easy, doesn’t it? There are so many ways to reach potential customers, including Facebook, Instagram, and LinkedIn. You can seek out and target very specific demographics, like...
by Stephen Key | Sep 25, 2020 | Open Innovation
Post Views: 419 As a product artist, one side of the licensing business model I have always loved learning about is what goes on behind the scenes. How are new product idea submissions evaluated? What are companies practicing open innovation really looking for? This...
by Stephen Key | Sep 25, 2020 | Open Innovation
Post Views: 711 Industries are not equal in terms of generating royalties for product ideas. “Where is the big money in licensing being made?” is a question I get asked all the time. I get it. You could end up spending quite a bit of time developing a new...
by Stephen Key | Sep 23, 2020 | Creativity
Post Views: 480 With every product and every service, there are so many unknowns. Will people purchase my product or service? Is it the right time to launch? Do I have the experience to take this to market? Do I have enough money to launch this business? Is the market...
by Stephen Key | Sep 23, 2020 | Risk Slaying
Post Views: 395 All entrepreneurs need a parachute. Because whether you’re selling a product or a service, starting a new business involves risk. I’ve been an entrepreneur all my life. Looking back, I’ve relied on safety nets at every stage in my career. I think not...