by Stephen Key | Jan 12, 2018 | Evaluating Your Ideas For New Products
Post Views: 519 How can you tell if your idea for a new product is right for licensing? It’s a reasonable question . . . on the surface, anyway. If you’re new to licensing, know that this is a great alternative to starting a business, for product developers who want...
by Stephen Key | Jan 12, 2018 | Evaluating Your Ideas For New Products
Post Views: 474 I love simple ideas. The first book I wrote about licensing is even entitled One Simple Idea. So when someone asked me if an idea could be too simple for licensing in a comment on my YouTube channel, I had to laugh. I love this question. First, what is...
by Stephen Key | Oct 20, 2016 | Negotiating Licensing Agreements
Post Views: 461 As a business model, licensing has always appealed to me. I enjoy being creative. I like working with my hands. If one of my inventions delighted a consumer, if it brought a smile to their face — I felt like I’d won the lottery. That was...
by Stephen Key | Oct 20, 2016 | Evaluating Your Ideas For New Products
Post Views: 447 As I often say, licensing is a numbers game. To become successful, you’ll need to invent idea after idea. Beyond that, you’ll need to get good at determining which of your ideas to move forward with. You probably love all of your ideas. I...
by Stephen Key | Oct 19, 2016 | Evaluating Your Ideas For New Products
Post Views: 449 When an inventor tells me, “There’s nothing like my idea out there!” I cringe. Usually it’s said with pride, but in my mind, that statement is worrisome. For one, I think, there’s a good chance you’re wrong. Products...