by Stephen Key | Jan 12, 2018 | How to Become Successful
Post Views: 448 For many years, I licensed out my ideas for new products to companies that were better equipped to bring them to market. When I came up with an idea I thought was good, I’d show it to companies that marketed similar products. If they liked the...
by Stephen Key | Oct 20, 2016 | Getting In to Companies Looking For Ideas
Post Views: 431 Some industries are more receptive to new ideas than others. Neither my students nor I have ever had any success breaking into the greeting card industry, for example. The music industry, on the other hand, celebrates ingenuity — like you’d...
by Stephen Key | Oct 6, 2016 | Risk Slaying
Post Views: 414 There is some business advice that cannot be said enough. Because try as we might, we often forget the lessons we learn. I know I do anyway. Reading about the concept of a “perfect market fit” in Ryan Holiday’s book Growth Hacker...
by Stephen Key | Sep 29, 2016 | Venturing
Post Views: 387 When my longtime friend Rob Stefani and I started selling guitar picks, we never once thought that a big-box retailer like Walmart would want to carry them. But sure enough, a few years after we had been in business, an order from Walmart came in. Life...
by Stephen Key | Sep 23, 2016 | When to Move On From Your Invention Idea
Post Views: 450 Becoming an entrepreneur takes fortitude. There will be obstacles to overcome and naysayers to ignore. That entrepreneurs are stubborn is hardly surprising — it’s practically required. When I was young I believed the secret to success was simple:...
