by Stephen Key | Jan 12, 2018 | Toy and Novelty Gift Industry
Post Views: 387 The last time I was at Toy Fair in New York City, I was pitching products and visiting a licensee, Ohio Art, which back then was launching the Michael Jordan Wall-Ball. The Wall-Ball had been my idea, to replace the back board of a Nerf basketball hoop...
by Stephen Key | Oct 20, 2016 | Negotiating Licensing Agreements
Post Views: 447 One of the questions I receive most about licensing is, “But how will I know my licensee is paying me enough?” It’s a valid question. Good partnerships are built on trust, and licensing is really about finding the right partner to...
by Stephen Key | Sep 29, 2016 | Toy and Novelty Gift Industry
Post Views: 355 Basketball has been a lifelong love of mine. I started playing when I was in the 5th grade. Soon after, I was shooting hoops in my driveway after school nearly every single day. Time seemed to float on by when I played — it still does today when...