by Stephen Key | Jan 12, 2018 | Evaluating Your Ideas For New Products
Post Views: 520 How can you tell if your idea for a new product is right for licensing? It’s a reasonable question . . . on the surface, anyway. If you’re new to licensing, know that this is a great alternative to starting a business, for product developers who want...
by Stephen Key | Jan 12, 2018 | How to Become Successful
Post Views: 491 I have licensed more than 20 products over the past 30 years. In most cases, I worked with midsize companies. The reason why is simple: They’re fairly easy to work with! They review products swiftly, they get back to you quickly, they typically...
by Stephen Key | Oct 19, 2016 | Evaluating Your Ideas For New Products
Post Views: 449 When an inventor tells me, “There’s nothing like my idea out there!” I cringe. Usually it’s said with pride, but in my mind, that statement is worrisome. For one, I think, there’s a good chance you’re wrong. Products...
by Stephen Key | Oct 4, 2016 | Marketing
Post Views: 443 Never in a million years did I think I would become an author. Doing well in school did not come easily. I struggled to pronounce certain words. At times, it felt like I could barely string two sentences together. As an adult, I was finally diagnosed...
by Stephen Key | Oct 4, 2016 | Marketing
Post Views: 422 A few years ago, I received a call from the publishing company McGraw-Hill out of the blue. Did I want to write a book, the voice on the line wondered. Huh? Me? I was shocked. I was also flattered. But what did I know about writing a book? Absolutely...