by Stephen Key | Sep 22, 2020 | Intellectual Property and IP Strategy
Post Views: 479 The only way to invent an improvement to an existing product that consumers will pay for is to truly grasp the landscape of the category. Is it stale? Crowded? Are there opportunities for innovation? Where? For example, can you make the product...
by Stephen Key | Oct 20, 2016 | Studying the Market
Post Views: 414 Say you come up with an idea for a new product. At first, you’re elated. This is a product people need, you think. It’s genius! Why can’t I find it anywhere? But when you begin studying the market, the air rushes out of you. The idea...
by Stephen Key | Oct 20, 2016 | Establishing Perceived Ownership Over Your Invention Ideas
Post Views: 501 Studying the marketplace is a critical step of the product development process. The only way to invent an improvement to an existing product that offers a benefit consumers desire and are willing to pay for is to truly understand and have analyzed the...
by Stephen Key | Oct 20, 2016 | Establishing Perceived Ownership Over Your Invention Ideas
Post Views: 432 Is your idea original? Probably not–and that’s fine. More than fine, actually. Let me explain. When you begin thinking about whether or not your idea merits filing intellectual property to protect it, the first thing you will want to do is...
by Stephen Key | Sep 29, 2016 | Truthtelling
Post Views: 334 A few weeks ago, I had the pleasure of attending a new competition for inventors that was held in Kansas City. Teams participating in Make48 had just two days to bring one of their product ideas from conception to fruition. They were required to create...
