by Stephen Key | Jan 13, 2018 | Licensing and Inventing Success Stories
Post Views: 438 Does the licensing lifestyle sound too good to be true? It might. But, if you’re creative and you hustle, you can pitch and rent out your ideas for consumer products to companies with global distribution. In fact, I can tout the power of open...
by Stephen Key | Jan 12, 2018 | Evaluating Your Ideas For New Products
Post Views: 520 How can you tell if your idea for a new product is right for licensing? It’s a reasonable question . . . on the surface, anyway. If you’re new to licensing, know that this is a great alternative to starting a business, for product developers who want...
by Stephen Key | Jan 12, 2018 | Evaluating Your Ideas For New Products
Post Views: 474 I love simple ideas. The first book I wrote about licensing is even entitled One Simple Idea. So when someone asked me if an idea could be too simple for licensing in a comment on my YouTube channel, I had to laugh. I love this question. First, what is...
by Stephen Key | Oct 19, 2016 | Evaluating Your Ideas For New Products
Post Views: 449 When an inventor tells me, “There’s nothing like my idea out there!” I cringe. Usually it’s said with pride, but in my mind, that statement is worrisome. For one, I think, there’s a good chance you’re wrong. Products...
by Stephen Key | Oct 6, 2016 | Licensing and Inventing Success Stories
Post Views: 348 When Nancy Tedeschi was struck with the idea to reinvent the screw by adding a long snap off piece — thereby enabling glasses-wearers the world over to quickly fix their eyewear — she was absolutely sure she wanted to bring the product to market...