by Stephen Key | Jan 12, 2018 | Evaluating Your Ideas For New Products
Post Views: 474 I love simple ideas. The first book I wrote about licensing is even entitled One Simple Idea. So when someone asked me if an idea could be too simple for licensing in a comment on my YouTube channel, I had to laugh. I love this question. First, what is...
by Stephen Key | Oct 19, 2016 | Evaluating Your Ideas For New Products
Post Views: 449 When an inventor tells me, “There’s nothing like my idea out there!” I cringe. Usually it’s said with pride, but in my mind, that statement is worrisome. For one, I think, there’s a good chance you’re wrong. Products...
by Stephen Key | Sep 29, 2016 | Studying the Market
Post Views: 390 There are many ways of coming up with new ideas. Everyone has his or her own little method. When I quit the toy startup I had been working at to start my own design firm early on in my career, I forced myself to come up with dozens of new product ideas...