by Stephen Key | Aug 21, 2018 | Studying the Market
Post Views: 417 When you have an idea for a new product, first you must situate it. How does it compare to other products that are similar? What big benefit does it offer, and to whom? How large is that market? Where are the hurdles and how will you overcome them?...
by Stephen Key | Aug 18, 2018 | Creativity
Post Views: 498 As a creative person, I’ve always found the opportunity to license my ideas rather than sell them myself irresistable. Over the years, I haven’t wanted to run a business so much as I’ve wanted to come up with new product ideas....
by Stephen Key | Aug 18, 2018 | Inventor First Steps
Post Views: 462 It’s really exciting to come up with a new idea. The thought of other people purchasing and using your invention is overwhelming. And, seeing your products in retail stores and on television gives you an even more amazing feeling. I know;...
by Stephen Key | Oct 20, 2016 | Studying the Market
Post Views: 408 Say you come up with an idea for a new product. At first, you’re elated. This is a product people need, you think. It’s genius! Why can’t I find it anywhere? But when you begin studying the market, the air rushes out of you. The idea...
by Stephen Key | Oct 20, 2016 | Studying the Market
Post Views: 426 When a potential licensee is interested in your idea, the first two questions it is going to ask you are, “How do we make it?” and “How much is it going to cost?” So many products never see the light of day simply because they...