Around a decade ago, I made a choice to establish my personal brand. I learned that a powerful approach to connecting with an audience is to write as an expert for other platforms. This not only provides instant credibility but also positions you as an authority in the specific category you are writing about. The benefit of writing for other platforms extends beyond this.
I understood early on that writing for my own blog wouldn’t attract much traffic. Turning to well-known online platforms offered not only a larger audience but a smoother path to reach my intended audience.
The Benefit of Writing for Other Platforms
Today, my words find a home on Forbes, connecting with over 70 million unique visitors monthly. Furthermore, Entrepreneur and Inc. attracts around 20,000 to 30,000,000 unique visitors every month. Yet, the real breakthrough for me has been the capability to target specific internet pages that resonate with my audience. This involves addressing the very questions they’re actively searching for.
Thanks to the robust SEO of these online business platforms, I could easily center my attention on any specific page just by writing about that particular topic. This way, I dodged the need to spend big on ads, which were really pricey. Instead, I effortlessly ended up on the pages my customers were checking out.
Presently, I’ve penned down over 1,000 articles, summing up to a whopping one million words over the last ten years. The fascinating part is, these articles endure for quite a while. It’s not like ads, where spending money is like renting space. With ads, you don’t really own anything. And as soon as you stop running ads, your audience kind of disappears.
If you need licensing information, you can count on finding me easily. But that’s not all; there are more perks. I have the freedom to connect with almost anyone for an interview, including companies in the open innovation sector.
This field holds a special place in my heart, and it resonates well with my audience. Because I contribute to these online business platforms, they are willing to grant me interviews. This not only lets me collect information for myself but also for my audience. It plays a crucial role in improving my skills as an inventor, keeping me in the loop, and ensuring I stay updated.
Final Words
Being part of various business platforms has greatly boosted my career. It pushes me to delve deeply into topics, ensuring I write accurately and from the right viewpoint. On my writing adventure, I’ve met amazing people. It’s like a door that opens to new possibilities. Without a doubt, it stands out as one of the best decisions I’ve ever made, emphasizing the notable benefit of writing for other platforms.
