With about 930 million members on LinkedIn, it presents an incredible opportunity for inventors to connect with potential licensees.
These potential licensees are actively on the lookout for fresh and innovative ideas.
However, it’s crucial to approach this process correctly, as mishandling it can cause potential licensees to steer clear of you.
If You’re Looking To Boost Your Success On LinkedIn And Expand Your Professional Network, Here Are A Few Important Steps To Follow.
1. Fill Out Your LinkedIn Profile Professionally
Your LinkedIn profile serves as your personal sell sheet. Before connecting with you, people often visit your profile page to learn more about you.
To make a strong impression, use a professional and up-to-date photograph of yourself as your profile picture. Use a backdrop that reflects your interests or professional persona. Avoid using a picture of your product in your photo.
Now, complete all sections of your profile thoroughly, leaving no information gaps.
Pro-tip: Ensure that your profile resonates with the audience you’re trying to connect with.
2. Make A Connection
When seeking to license your product idea, it’s essential to target companies that align with your vision. Reach out to individuals in sales or marketing, rather than directly contacting the president.
Connecting with people in sales usually yields faster responses, as marketing professionals can be harder to reach.
Additionally, ensure that the individuals you approach have a profile and are active on the platform. If you haven’t received a response within a week, it’s advisable to find another suitable contact within the company.
Patience is essential during this process, as finding the right connection may take some time.
3. Be Active
Being active on LinkedIn is a straightforward process. Engage with individuals who you want to reach out to by actively reading their posts, commenting, and participating in discussions.
Avoid being overly passive or “stalker-like” in your approach. By actively participating, you will become more visible, and people will take notice.
When you engage with others’ content, it becomes easier for them to connect with you and initiate a conversation.
Remember, being active and visible on this platform can significantly increase your chances of making valuable connections.
4. Market Yourself
Your LinkedIn Intro provides an excellent opportunity to showcase your interests and passions.
For example, if you aim to pitch your new sustainability packaging to companies, include a statement such as “Creating sustainable packaging solutions” right under your name.
By clearly expressing your focus on environmental issues and sustainable packaging solutions, you establish an immediate connection with individuals who share a common interest.
When reaching out to those who are actively working on solving environmental challenges through sustainable packaging, they will quickly recognize the shared passion and interests, making it easier to establish meaningful connections.
5. Ask For Permission
Once your connection request has been accepted, it’s best to wait for a day or two before proceeding. At that point, you can ask about their company’s involvement with external product developers and their stance on open innovation.
If they confirm they work with outside product developers, it’s important to obtain permission before sending any materials.
Ask them for the correct process to submit your sell sheet to their company and ensure you follow their guidelines accordingly. Respecting their preferences and obtaining permission beforehand will help maintain a professional and considerate approach throughout the interaction.
Conclusion
It’s important to keep your communications concise and to the point. Before reaching out, take the time to research the recipient and tailor your message accordingly.
Additionally, ensure that your product ideas are adequately protected with the appropriate intellectual property measures. It’s crucial to conduct thorough research to verify the reputation and credibility of the company you’re approaching.
Remember to be patient and maintain a polite and respectful tone throughout your interactions.
