Howie Busch stumbled upon the book One Simple Idea by Stephen Key after licensing two of his products. He realized that the time and money he was spending on the process could be easily streamlined into something that requires less time and money. He soon became and InventRight student, and shortly after learning the process and he became an InventRight coach.
Coaching and teaching others was his “nature and the timing was right so it was a seamless transition”. He continued licensing his products while also helping his students do the same. Practicing and using the skills he learned while taking his students through the process. Howie, walked the walked and talked the talk.
Shortly into his coaching career, he created a new product, a new robe for men. He knew he couldn’t license it so he decided to go the venture route. Knowing the ups and down’s with venturing he decided to just do it and “not wait for perfect”. After a successfull Kickstarter campaign and funding The DudeRobe in 2 days, he got a call from the casting director of Shark Tank. After launching DudeRobe on June 5th, and airing on Shark Tank, Howie continues to grow his company and build his brand.
