Sef Chang learned the term “licensing” during his last year in Art School from one of his teachers. After learning what it meant he decided to dive deep into what the process was all about.
With an advertising background Sef realized that advertising is more about designing ideas. After graduating from school and searching for a job in the creative industries he decided to start freelancing as well as trying to license out his ideas to companies.
It took him some time, but he was finally able to license an idea in the novelty industry, which proved the licensing model to be true.
Sef read the book One Simple Idea and decided to become a student of inventRight in order to hone in on his skills at licensing and contract negotiations.
One thing that Sef struggled with before is paralysis by analysis. Overthinking things and not doing. Writing a sticky note with the words “PROVE IT” reminds him to take action steps everyday.
Sef has since licensed his second idea and now documents his journey on his youtube show MFSEF.
