Craig Isakow – “It’s not about the ideas, it’s about the execution.”
In 2013, Craig created an eye-blocking cover for his webcam and started to test the market. Once he saw there was interest, he hired a freelancer and made use some additional resources to get prototypes made. Someone told him to go on the hit ABC show Shark Tank with his idea, so he begged a local library to create a 3D prototype for him. Then he took the prototype and along with his wife and brother, wrote a script for a persona named CJ to go on the show.
He got on the show because the producers loved the segment. He didn’t get a deal, but he moved forward nonetheless by setting up a website and selling on Amazon. In 2018, he officially left his day job and the company Spy Shutter reached out to him. After purchasing SpyShutter, he went into the promotional products space.
After signing up to become an inventRight student, he followed the licensing process and that’s when his side hustle really turned into his main hustle. With a lot of persistence, he signed a licensing deal with the company Kensington for his EyeBloc product with the help of his coach Terry.
