by Stephen Key | Sep 25, 2020 | Selling on TV
Post Views: 514 If you want to license your idea in the direct-response television (DRTV) industry, you had better go the extra mile! This is a unique industry. The lifespan of most products is incredibly short, but there’s also potential for big money, which...
by Stephen Key | Oct 18, 2016 | Open Innovation
Post Views: 416 Some industries have embraced open innovation more than others. I’m talking about industries that have an enormous appetite for new product ideas. Companies competing within these industries are very actively looking for your innovations because,...
by Stephen Key | Oct 6, 2016 | Selling on TV
Post Views: 419 Infomercials have introduced consumers to some of the most memorable products in recent years. When products advertised late at night and into the early morning hit it big, they hit it big. Definitive figures are hard to come by, but the...
by Stephen Key | Sep 29, 2016 | Licensing and Inventing Success Stories
Post Views: 409 Who among us hasn’t dreamed of going viral? Talk about the ultimate gratification. We work so hard and for so long without knowing whether our ideas are ever really going to take off. The wait can be taxing. Should you stick it out? Should you move on?...
