by Stephen Key | Sep 25, 2020 | Toy and Novelty Gift Industry
Post Views: 390 After 20 years of being in business, this is what I know for sure: Making customer service a priority is one of your best forms of protection, hands down. What does putting your customer first look like in practice? Asking them about their experience....
by Stephen Key | Aug 21, 2018 | Product Launch
Post Views: 574 There has never been a better time to have a product idea. Pulling the trigger is easy. You can test the market, raise funds, and build a loyal following all at the same time. I’m referring, of course, to crowdfunding. What an absolute game-changer....
by Stephen Key | Jan 12, 2018 | Product Launch
Post Views: 404 The crowdfunding campaigns you hear about are ones that wildly succeed. So and so raised millions of dollars, the headlines read. Rarely do we hear from entrepreneurs when they are actually in the heat of battle. Breathing life into an idea is always a...
by Stephen Key | Oct 20, 2016 | Venturing
Post Views: 429 When Aaron Krause was young, he often stayed up late reading in bed. Krause is the inventor of Scrub Daddy, a kitchen sponge, and also Shark Tank’s greatest success story. After burying himself under the covers, Krause remembers longing to be...
by Stephen Key | Oct 20, 2016 | Establishing Perceived Ownership Over Your Invention Ideas
Post Views: 426 I could tout the benefits of licensing product ideas all day long. Sometimes it feels like I do. As a creative, licensing has always been attractive to me. I enjoy improving upon existing products and making people smile. I’m much less interested in...