by Stephen Key | Oct 20, 2016 | Pull-Through Marketing
Post Views: 414 Bringing a product to market demands inventiveness. That seems obvious enough, right? Not just the conception of a new idea, though — the entire process. Because whether you choose to try to license your idea or venture it on your own,...
by Stephen Key | Oct 6, 2016 | Getting In to Companies Looking For Ideas
Post Views: 365 Who hasn’t dreamed of hitting the big time? If you’re playing this game, I’m talking about licensing an idea to a big company-a billion-dollar company whose brands are ubiquitous, whose distribution is off the charts. I’m...
by Stephen Key | Sep 29, 2016 | Pull-Through Marketing
Post Views: 389 Every entrepreneur knows what pushing an idea uphill feels like: Not great. Despite your best efforts, you’re just not able to get any momentum going. You’re frustrated, unsure of what to do to next. You wonder what it is you’re doing wrong. Should you...
by Stephen Key | Sep 23, 2016 | Social Media For Entrepreneurs and Inventors
Post Views: 407 One of the more difficult aspects of bringing a product to market on your own is developing an audience. How will you get your product into the hands of consumers who will benefit from it? How will they even know it exists? For any entrepreneur, it’s a...
by Stephen Key | Sep 21, 2016 | Risk Slaying
Post Views: 414 Whether you’re trying to raise money or secure a licensing deal, taking away perceived risk is essential to bringing a concept for a new product to market. You’re always going to have to convince someone of something — namely, that your idea and by...