by Stephen Key | Oct 20, 2016 | Venturing
Post Views: 438 Last week, I wrote about how to avoid ending up with inventory you cannot sell. But let’s say that’s exactly what you have: A garage stacked with boxes of product you thought consumers needed, but have had trouble getting off your hands. In...
by Stephen Key | Oct 20, 2016 | Pull-Through Marketing
Post Views: 411 Bringing a product to market demands inventiveness. That seems obvious enough, right? Not just the conception of a new idea, though — the entire process. Because whether you choose to try to license your idea or venture it on your own,...
by Stephen Key | Oct 20, 2016 | Negotiating Licensing Agreements
Post Views: 380 There’s an article in the February issue of this magazine that so perfectly captures why I believe it is crucial not to give anyone reason to work around you, I had to write about it. Every inventor’s worst fear is having his idea stolen...
by Stephen Key | Oct 6, 2016 | Risk Slaying
Post Views: 390 You had a great idea and you made the wise decision to try to license it. You searched for prior art and didn’t find anything. You protected your innovation with a provisional patent application. You created a sell sheet that includes video and...
by Stephen Key | Oct 6, 2016 | Licensing and Inventing Success Stories
Post Views: 345 Last week, I wrote about the challenges of running a successful crowdfunding campaign, and that entrepreneurs who are lacking in ample funds and a sizable network would be better off attempting to license their ideas. However, that’s not to say...