by Stephen Key | Sep 29, 2016 | Truthtelling
Post Views: 336 A few weeks ago, I had the pleasure of attending a new competition for inventors that was held in Kansas City. Teams participating in Make48 had just two days to bring one of their product ideas from conception to fruition. They were required to create...
by Stephen Key | Sep 29, 2016 | Growing Your Network
Post Views: 327 People often message me to ask, “Have you heard of such and such company? What do you think of it?” This line of inquiry confuses me. For one, it’s a policy of mine not to badmouth other companies. I know that anything I put in print could come back to...
by Stephen Key | Sep 23, 2016 | Prototyping
Post Views: 461 In my last article, I explained how to use video to sell your ideas for new products. Video is an incredibly powerful tool and an increasingly accessible one. Do you need a perfect works-like looks-like prototype to create an effective video sell...
by Stephen Key | Sep 21, 2016 | Risk Slaying
Post Views: 417 Whether you’re trying to raise money or secure a licensing deal, taking away perceived risk is essential to bringing a concept for a new product to market. You’re always going to have to convince someone of something — namely, that your idea and by...