by Stephen Key | Oct 20, 2016 | Venturing
Post Views: 438 Last week, I wrote about how to avoid ending up with inventory you cannot sell. But let’s say that’s exactly what you have: A garage stacked with boxes of product you thought consumers needed, but have had trouble getting off your hands. In...
by Stephen Key | Oct 20, 2016 | Venturing
Post Views: 406 Products churn in and out of the marketplace faster than ever these days. Marvelous, ambitious products whose debut we watch in videos that go viral don’t seem to make it to market at all. In significant ways, it’s a fantastic time to be a...
by Stephen Key | Oct 20, 2016 | Evaluating Your Ideas For New Products
Post Views: 433 As I often say, licensing is a numbers game. To become successful, you’ll need to invent idea after idea. Beyond that, you’ll need to get good at determining which of your ideas to move forward with. You probably love all of your ideas. I...
by Stephen Key | Oct 20, 2016 | How to Become Successful
Post Views: 321 It’s pretty simple. If you want to transform an idea into a product sold on the market, you need to act fast. I discovered this after deciding I would make a go at licensing my ideas for a living. It was the most prolific time in my career. It...
by Stephen Key | Oct 18, 2016 | Evaluating Your Ideas For New Products
Post Views: 473 If you’ve had an idea for a product, at some point, you’ve probably wondered, “Is this idea any good?” It’s a reasonable question! Unfortunately, it’s also nearly impossible to answer. As a co-founder of a yearlong...