Why You Must Create For the Market

Post Views: 415 There is some business advice that cannot be said enough. Because try as we might, we often forget the lessons we learn. I know I do anyway. Reading about the concept of a “perfect market fit” in Ryan Holiday’s book Growth Hacker...

What Most First-Time Innovators Get Wrong

Post Views: 481 This is how it usually goes: Someone observes a problem. He or she crafts a solution. Then an expensive prototype and an even more expensive patent application. The result? Thousands of dollars spent, with nary an indication that there’s even a...

4 Tests to Fail-Proof Your Business Idea

Post Views: 385 You’ve put in the time, and you’re ready to launch your new business idea. It’s an exciting time. But how ready are you? I don’t need to tell you how much risk is involved in venturing. Financially, it is very important that you...

Use Crowdfunding to Gauge Interest in Your Idea

Post Views: 347 It seems like everyone is using crowdfunding to kick off their new business venture, be it a new coffee shop, grocery store or gadget. But there’s been significant debate about just how useful crowdfunding really is. For every successful project, there...