by Stephen Key | Jan 13, 2018 | Venturing
Post Views: 675 In today’s world, loyalty often seems to have gone out the door. No wonder: Online, everyone is screaming, “Listen to me!” “Watch me!” “Buy my product or service!” It’s enough to send consumers running...
by Stephen Key | Jan 12, 2018 | How to Become Successful
Post Views: 448 For many years, I licensed out my ideas for new products to companies that were better equipped to bring them to market. When I came up with an idea I thought was good, I’d show it to companies that marketed similar products. If they liked the...
by Stephen Key | Jan 12, 2018 | Open Innovation
Post Views: 453 When I took an art class on a lark in college, I discovered how much I loved being creative. Bringing my ideas to life didn’t feel like work — far from it. The experience was downright magical. If I could do this for a living, I’d...
by Stephen Key | Oct 20, 2016 | Venturing
Post Views: 428 If you are a product developer, I can almost guarantee you’ve dreamed of having your product sold at Walmart. For better or worse, it’s the holy grail of retail. But, for the reasons I’ve described before, getting a product into this biggest of...
by Stephen Key | Oct 20, 2016 | Venturing
Post Views: 447 Last week, I wrote about how to avoid ending up with inventory you cannot sell. But let’s say that’s exactly what you have: A garage stacked with boxes of product you thought consumers needed, but have had trouble getting off your hands. In...