by Stephen Key | Aug 21, 2018 | Product Launch
Post Views: 390 In a previous article, I laid out the many reasons why people with product ideas should consider licensing as an avenue for bringing them to market. Primarily because speed to market is more important than ever, I believe licensing is the best route...
by Stephen Key | Aug 21, 2018 | Product Launch
Post Views: 465 You’re a patent owner. You came up with an invention that is truly unique and novel. Congratulations! Obtaining patent protection requires hard work, patience, and — of course — money. When you discover your application has been...
by Stephen Key | Aug 21, 2018 | Trade Show
Post Views: 445 If you’re serious about bringing your ideas for products to market, you should absolutely attend trade shows. They’re always eye-opening. The only way to truly understand the mechanics of any industry is by attending its trade shows. One...
by Stephen Key | Jan 13, 2018 | Protecting Your Creativity
Post Views: 406 If you invent a great idea for a new product, others will copy you. It’s just a matter of when. That’s guaranteed. Whether your company is small or one of the largest in the world does not matter. Copycats are the norm now. Run a successful Kickstarter...
by Stephen Key | Jan 13, 2018 | Venturing
Post Views: 380 Last week, the Wall Street Journal published a fascinating and deeply reported article about how startups around the world are beating global consumer goods companies. In “Outfoxed by Small-Batch Upstarts, Unilever Decides to Imitate Them,”...
