by Stephen Key | Oct 20, 2016 | Marketing
Post Views: 416 The Internet is fundamentally changing how innovative products are brought to market. It’s giving them a lifeline, really, be it through crowdfunding, new launch platforms like The Grommet, and the power of social media. Marketing, as it turns...
by Stephen Key | Oct 6, 2016 | Sell Sheets
Post Views: 514 When you pitch a company on your idea, you have just a few seconds to grab its attention and pique its interest. There’s no better way of doing that than with a visual aid. When I began pitching my ideas to potential licensees way back in the...
by Stephen Key | Sep 23, 2016 | Sell Sheets
Post Views: 551 If you have an idea you want to bring to life, you’ll have to convince others it has merit — quickly. In today’s world, the best way of doing that is with video. Hands-down. Video dominates our newsfeeds. It captivates our attention. Simply put, we...