by Stephen Key | Oct 6, 2016 | Sell Sheets
Post Views: 514 When you pitch a company on your idea, you have just a few seconds to grab its attention and pique its interest. There’s no better way of doing that than with a visual aid. When I began pitching my ideas to potential licensees way back in the...
by Stephen Key | Sep 23, 2016 | Sell Sheets
Post Views: 552 If you have an idea you want to bring to life, you’ll have to convince others it has merit — quickly. In today’s world, the best way of doing that is with video. Hands-down. Video dominates our newsfeeds. It captivates our attention. Simply put, we...
by Stephen Key | Sep 23, 2016 | Prototyping
Post Views: 459 In my last article, I explained how to use video to sell your ideas for new products. Video is an incredibly powerful tool and an increasingly accessible one. Do you need a perfect works-like looks-like prototype to create an effective video sell...