by Stephen Key | Oct 20, 2016 | Product Launch
Post Views: 397 Finalizing a licensing agreement is an accomplishment. By all means, go out and celebrate. You deserve it. Negotiations often derail, but you saw things through to the end. But wait! Don’t think that you can walk away just yet. It’s...
by Stephen Key | Oct 20, 2016 | Negotiating Licensing Agreements
Post Views: 1,002 Product ideas with huge market potential are few and far between. That doesn’t stop inventors from dreaming about them though. How could it? What if the market is so big, we wonder, that not one but two companies will want to license our idea...
by Stephen Key | Oct 20, 2016 | Negotiating Licensing Agreements
Post Views: 346 One of my students emailed me recently to relay a disappointing story. He’d come up with an idea and pitched it to companies he thought might want to license it. One company called him back right away to tell him that it absolutely loved the...
by Stephen Key | Oct 6, 2016 | Negotiating Licensing Agreements
Post Views: 574 Negotiating a licensing agreement takes time–more time than you will want it to. Every deal is unique, but in my experience, the negotiation process is largely the same. If you’re an independent product developer, you may feel like...
by Stephen Key | Oct 6, 2016 | Negotiating Licensing Agreements
Post Views: 328 Licensing agreements are living documents that can change over time. Unfortunately, that’s easy to lose sight of. After all, you worked hard to get an agreement in place. You spent weeks if not months hammering out every aspect of your future...