by Stephen Key | Oct 20, 2016 | Negotiating Licensing Agreements
Post Views: 371 I get the sense most people do not like to negotiate. Maybe it’s the uncertainty of it all. Maybe it’s the discomfort of having to ask for something. I look at negotiations a little differently. The way I see it, you begin negotiating the...
by Stephen Key | Oct 20, 2016 | Negotiating Licensing Agreements
Post Views: 461 As a business model, licensing has always appealed to me. I enjoy being creative. I like working with my hands. If one of my inventions delighted a consumer, if it brought a smile to their face — I felt like I’d won the lottery. That was...
by Stephen Key | Oct 20, 2016 | Product Launch
Post Views: 396 Finalizing a licensing agreement is an accomplishment. By all means, go out and celebrate. You deserve it. Negotiations often derail, but you saw things through to the end. But wait! Don’t think that you can walk away just yet. It’s...
by Stephen Key | Oct 20, 2016 | Negotiating Licensing Agreements
Post Views: 1,002 Product ideas with huge market potential are few and far between. That doesn’t stop inventors from dreaming about them though. How could it? What if the market is so big, we wonder, that not one but two companies will want to license our idea...
by Stephen Key | Oct 20, 2016 | Negotiating Licensing Agreements
Post Views: 346 One of my students emailed me recently to relay a disappointing story. He’d come up with an idea and pitched it to companies he thought might want to license it. One company called him back right away to tell him that it absolutely loved the...