by Stephen Key | Jan 13, 2018 | Venturing
Post Views: 675 In today’s world, loyalty often seems to have gone out the door. No wonder: Online, everyone is screaming, “Listen to me!” “Watch me!” “Buy my product or service!” It’s enough to send consumers running...
by Stephen Key | Jan 13, 2018 | Social Media For Entrepreneurs and Inventors
Post Views: 401 Keeping your ego in check is easier said than done. For a great example of what I mean, consider Jimmy Kimmel’s actions last week, after he delivered an emotional 10-minute-long plea to strengthen gun control laws. “No American citizen...
by Stephen Key | Jan 13, 2018 | Licensing and Inventing Success Stories
Post Views: 628 Today, thanks to social media, you don’t need an enormous ad budget to communicate with your customers. You can reach them organically — if you understand who they are and what motivates them. Take Ryford Estores, the 33 year-old inventor...
by Stephen Key | Jan 12, 2018 | Getting In to Companies Looking For Ideas
Post Views: 576 For the entirety of my career, I’ve been reaching out to companies to ask, “Will you look at my product idea?” That’s how I made a living for 30 years. Most of the time, I got rejected. But enough liked what they saw and asked...
by Stephen Key | Oct 28, 2016 | Getting In to Companies Looking For Ideas
Post Views: 572 For more than 16 years now, I’ve been teaching people how to license their ideas for new products. I was attracted to the licensing model because it enabled me to focus on what I liked — being creative, working with my hands — on my own...