by Stephen Key | Sep 25, 2020 | Social Media For Entrepreneurs and Inventors
Post Views: 415 Are you a brand? Today, social media is the best way of marketing your business, because you can directly connect with, learn from, help, and inspire your customers. You don’t need a publicist–with social media, you are your own publicist....
by Stephen Key | Sep 25, 2020 | Selling on TV
Post Views: 515 If you want to license your idea in the direct-response television (DRTV) industry, you had better go the extra mile! This is a unique industry. The lifespan of most products is incredibly short, but there’s also potential for big money, which...
by Stephen Key | Sep 25, 2020 | Social Media For Entrepreneurs and Inventors
Post Views: 379 One of the more difficult challenges first-time inventors and entrepreneurs face is determining which individuals and companies are safe to work with, and which aren’t. This is true whether you choose to venture or to license. It’s a major...
by Stephen Key | Sep 23, 2020 | Social Media For Entrepreneurs and Inventors
Post Views: 422 LinkedIn is growing by leaps and bounds. No surprise — it’s a perfect place for people to connect and do business online. Though along with the platform’s growth, there seems like an ever-growing divide between users who see huge returns on their...
by Stephen Key | Sep 23, 2020 | Getting In to Companies Looking For Ideas
Post Views: 576 In my experience, the one step product developers struggle with the most, by far, is getting in touch with the right people –people who can move their invention forward. The two classic paths to commercialization are venturing and licensing. My...