Licensing Library
Creativity
13 articles in this category.
Creativity
How Do You Evolve a Legacy Brand Like Fender? Subtly.
Justin Norvell is a lifelong musician who has worked for Fender for a quarter century. As executive vice president of product, he's tasked with a seemingly impossible challenge: How do you keep innovating a heritage product, one that consumers strongly...
Creativity
To Outperform Your Competition, Tap Into the Innate Creativity of Your Employees
Where do the best new ideas come from? And how can you ensure you actually hear about them? For leaders at companies of all sizes and types, these questions are of paramount importance. Technologies and methods of doing business are...
Creativity
Embracing Your Creativity in Uncertain Times
With every product and every service, there are so many unknowns. Will people purchase my product or service? Is it the right time to launch? Do I have the experience to take this to market? Do I have enough money...
Creativity
How to License Your Artwork Without Trade Shows or an Agent
As a creative person, I've always found the opportunity to license my ideas rather than sell them myself irresistable. Over the years, I haven't wanted to run a business so much as I've wanted to come up with new product...
Creativity
The Secret to Coming up With New Ideas
To become successful at anything, you've got to practice discipline. You must do something over and over and over again to do it extremely well. And being creative is no exception. For James Altucher, the American hedge fund manager, entrepreneur...
Creativity
Want to Invent Best-Selling Products? Innovate Like the Founder of Scrub Daddy
Shark Tank star Aaron Krause -- the energetic inventor and founder of the bestselling sponge Scrub Daddy -- has been releasing new products at a relentless clip this year. First, there was Eraser Daddy , Scrub Daddy's take on the...
Creativity
Mix and Match is a Simple Game That Can Help You Find Your Next Million-Dollar Idea
Creativity is a muscle. If you want to get better at being creative, exercise it! People act if creativity exists in short supply -- like they either have it or they don't. I know creativity doesn't work that way. When...
Creativity
How to Come Up With New Product Ideas Whenever You Want
In my experience, the way most inventors invent is by identifying a problem and developing a solution for it. Unfortunately, this is not an effective method. There are simply too many uncertainties. Do other people agree that the problem is...
Creativity
How to Outwit Your Competition and Come Up With a Great New Idea
Decades of experience have taught me that making thoughtful improvements to existing products is a consistently profitable way to innovate. An effective way to come up with ideas is to start by surveying the market in a familiar industry and...
Creativity
3 Games to Help You Generate Business Ideas
Too many people say to themselves: "I'm just not creative." But creativity is a skill that can be developed with practice and dedication. It's about solving problems and refusing to take no for an answer. The most creative people I...
Creativity
5 Places Your Great Ideas Are Hiding And How to Set Them Free
I believe that studying the marketplace is one of the best ways to come up with new product ideas. If you ask the right questions and look closely, you will find opportunities to invent everywhere. The most significant benefit of...
Creativity
For Inspiration, Turn the Box Upside Down
Most entrepreneurs think that big ideas need to be revolutionary -- that in order to make a lot of money or achieve the kind of success they dream of, they have to come up with a life-changing idea. That couldn’t...
Creativity
6 Times During This Process Drawing on Your Creativity Will Really Help You
To come up with an idea, you will need to exercise your creativity. But that is not the only time you will need to be creative in order to bring a product to market, nor is it even the most...
