Licensing Library
Selling on TV
5 articles in this category.
Selling on TV
The 'As Seen On TV' Industry is Bigger Than Ever. Inventors, Here's How to Win
If you want to license your idea in the direct-response television (DRTV) industry, you had better go the extra mile! This is a unique industry. The lifespan of most products is incredibly short, but there's also potential for big money,...
Selling on TV
Happy Anniversary, Joy Mangano! Why This Entrepreneur Has Thrived for 20 Years.
The Huggable Hanger, the Miracle Mop and the Jewel Kit: In the inventing world and the shopping world, Joy Mangano is a true icon. To date, she has sold over 800 million Huggable Hangers , and that number is expected...
Selling on TV
Is Your Product Right For 'As Seen On TV'?
Infomercials have introduced consumers to some of the most memorable products in recent years. When products advertised late at night and into the early morning hit it big, they hit it big. Definitive figures are hard to come by, but...
Selling on TV
3 Lies You Hear on ABC's Shark Tank
There's no reality in reality television. We've all heard that before. But we keep watching, because fantasy -- particularly when it claims to be based on reality -- is highly entertaining. I'm a huge fan of ABC's Shark Tank ,...
Selling on TV
Is Your Product Right For QVC?
Every entrepreneur who has ever lived has thought about how to get his or her product in front of the right people. We know consumers will want what we have to offer -- if only they knew about it! These...
